Why the UFC Wants Chael Sonnen Significantly More Than the UFC is Needed by Sonnen

Failing woefully to record a belt has not stopped Chael Sonnen from helping the UFC develop and improveAin the world of entertainment value and professional success. SonnenAcompeted in 17 different organizationsAbefore landing back in the UFC in 2009 with a brand new identity in your mind. In his secondAshot with the organization,A"The American Gangster"a'in an endeavor toAdraw added interest in his fightsa'decided to takeAhisAaggressive, pressure-heavy design andAadd toAit a brash, pro-wrestling-esque demeanor. Some clearly considered Sonnen's tricks immature and out of position, butAverbal tiradesAon theAlikes ofAAnderson Silva and Michael Bisping helped convert The American Gangster fromAa run-of-the-mill UFC middleweight to aApolarizing media favorite. CurrentlyAone of the organization's most profitableApay-per-view attracts, and a full-time expert on Fuel TV's UFC Tonight, these problem is becoming legitimate: Does Sonnen need the UFC more than the business needs him? In his first stint with the UFC, between October 2005 and Might 2006, The American Gangster lostAtwo of three bouts, losing aApair ofAfights via submission to Renato Sobral (pie choke) and Jeremy Horn (armbar), respectively. For the reason that course, supporters wouldAhave beenAhard-pressed to listen to Sonnen in a press conference belittling Sobral or Horn. Truth be told, Sonnen, who often yearned to represent the game of wrestling,Aembodied the modest knight in his first stretch with the UFC.ASonnen was aAman who showed up, fought valiantly and gathered his paycheck before quietlyAheading house with his teama'win or lose. In a meeting with Bleacher Report's Jonathan Snowden in 2012,Alongtime Team Quest coach Matt Lindland provided these emotions about the fellow Oregonian's decision to re-invent herself. From the wrestling history, he tried to take a more humble approach. Over the last few years he's taken a little different approach... Whether they dislike him or they love him, they know who he is. They would like to see him fight either way. I believe it's significant that he learned how to do that. This is what it requires in this business. It's an entertainment business. The causes choose which fights are going to sell more tickets and those are the fights they come up with. It's about building hype and putting on a show. Once Sonnen recognized that conflict through unrealistic behavior would cause increased admission and pay-per-view income, the 36-year-old realized that win or lose, heAhad a future in MMA. Probably that whya'even though he's been considered a underdog by Bovada.coma'Sonnen got at the chance toAfight for the light heavyweight beltAagainst relatively unstoppable champ Jon Jones at UFC 159. While some consider him a disrespectful motor mouth, Sonnen hasAparlayed his press attention right into a more secure and safe career beyond your Octagon. The American Gangster will have plenty of opportunities waiting on the planet of broadcast journalism, when he hangs up his gloves. In the UFC's case, on the other hand, leader Dana White can only just hope that folks like Sonnen hang in there long enough to affect the sport'sAfuture main attractions.

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