Chelsea 2013-14 home package is launched & itas blue!

Early in the day this month, adidas released a brand new plan named aItas Blue, What Else Mattersa to celebrate the release of the Chelsea 2013-14 home package. The plan aimed to encourage fans to go aall ina and choose the new system without seeing it. Today adidas have revealed the impending 2013-14 Chelsea house set and think whata itas blue! The world was taken by the campaign launch by way of a surprise. The intro video (which can be observed here) of Chelsea stars showing what this means to be devoted to the team received over 1.5 million views on YouTube. It highlighted David Terry, Juan Mata Mark Luiz, H Cahill, Fernando Torres, Demba Ba, Eden Risk, Oscar and Petr Cech and it was a rest from typical. The plan posed one question to any or all the Chelsea supporters concerning the 2013-14 house kit: itas blue, what else matter? a a call to order the shirt without seeing it. A representative from adidas commented: aWeave seen what it certainly methods to be blue from the Chelsea supporters. aWe began with the insight that Chelsea is the sole club that may own blue as a colour in the Premier League a' it is their song all things considered. aThe viral and iconic image that now adorns the club has shown the lengths that the participants will go to for the club and the reaction from the fans has been outstandinga. Luiz, Cahill, Torres & Oscar promoting the new Chelsea 2013-14 home set (Click image to enhance) The latest adidas technologies are featured by the traditionally styled blue kit to ensure that it not just evokes the meaning of being a real Blue but provide Chelsea and border on the message. The shirt is incorporated with systems like TechFit and Climacool to help improve speed, stamina and recognition while maintaining heat and humidity right down to a maximum degree with the help of ventilation routes and 3D cloth. The 2013-14 Chelsea house package can be obtained today for pre-order and should go on sale on Wednesday, May possibly 15th, 2013. To learn more or to pre-order the new system, visit www.chelseafc.com/allin.